Design
I am an art director, graphic designer, and illustrator with experience in print, layout, digital marketing. I have strong visual design skills and I use them to effectively communicate a brand’s voice and identity.
I thrive on solving problems and I do it quickly. Tell me the “why” and I’ll tell you the “how.”
I am fueled by curiosity and constantly work to learn more and improve. While my recent career experience has been primarily focused in print, I am looking to expand my skills into web based platforms. I’m currently in the process of completing the Google UX Design certification course.
FranklinCovey
Art direction
Brand identity
team building & Culture
Marketing
presentations
Print Production
process
Universal design
I am the FranklinCovey Eduation Art Director. I provide direction to my team as well as work hands-on to create deliverables. I have overseen the brand refresh of a flagship Education brand, Leader in Me.
I am highly collaborative and seek my team’s input in my decision process. I believe that when all members of the team feel ownership of the brand, everyone wins.
Goodly Cookies
art direction
Brand identity
copywriting
Digital marketing
packaging
Signage
I created a strong visual identity with the creation of packaging and in-store signage. I established Goodly Cookies’ brand voice with cheeky, playful copy and a bold visual style. I worked closely with the Marketing Director on campaign concepts and execution. I provided art direction to our photographer and Social Media Manager to ensure the brand’s voice and tone was consistent across all platforms.
Jolley’s Gifts & Floral
Brand identity
copywriting
Digital marketing
Illustration
At Jolley’s, I worked closely with the Marketing Director to establish a more deliberate and current brand identity. I primarily created digital marketing material for campaigns, which included writing and designing emails, and creating graphics for Instagram.
Minimalist Magnolia
copywriting
Digital marketing
Illustration
I primarily created digital marketing material for product launches, which included writing and designing emails, and creating graphics for Instagram.
EDC Utah
LAyout
information graphics
print
I created print materials for the Economic Development Corporation of Utah (EDC Utah). I designed stylish and approachable layouts to make information-dense proposals and research briefs more easily digestible.
Angie Nelden: Real Estate Agent | Summit Sotheby’s International Realty
illustration
LAyout
print
Our goal for this project was to create a marketing mailer that had staying power. My solution was to create a calendar featuring unique, hand-drawn illustrations of homes in the area. The project was very successful and has now become a much anticipated piece of mail among Angie Nelden’s clients each year.
